Advertising and the practice of marketing
... Consumer Behavior: A Managerial Viewpoint (Austin, Texas: Press Educational Division of Lone Star Publishers, Inc., ... The services offered by a doctor, a lawyer, or an appliance repair person are also products in the marketing sense.
| Title | : | Advertising and the practice of marketing |
| Author | : | Kenneth E. Runyon |
| Publisher | : | Merrill Publishing Company - 1979-01-01 |
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