Consumers' Emotional Responses to Service Encounters: The Influence of Other Consumers

Consumers' Emotional Responses to Service Encounters: The Influence of Other Consumers

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This dissertation contributes to an emerging stream of consumer research that investigates the influence of other consumers in service encounters. The findings presented in this dissertation have both theoretical and managerial implications.contexts, there are service categories that naturally vary along the three dimensions of the service encounter, making the manipulations realistic. For example, compared to fine dining, encounters with other consumers in a fast food outlet are typically brief, distant and impersonal. Likewise ... Table 3.1 reports the number of valid observations per cell for the four service encounters chosen. Thirty twoanbsp;...


Title:Consumers' Emotional Responses to Service Encounters: The Influence of Other Consumers
Author:
Publisher:ProQuest - 2008
ISBN-13:

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