Ethical Practice of Social Media in Public Relations

Ethical Practice of Social Media in Public Relations

4.11 - 1251 ratings - Source

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.Marcia W. DiStaso, (Ph.D., University of Miami, 2007), is an assistant professor of public relations in the College of Communications at Pennsylvania State University. Her research has been published in a variety of journals including Journal ofanbsp;...

Title:Ethical Practice of Social Media in Public Relations
Author: Marcia W. DiStaso, Denise Sevick Bortree
Publisher:Routledge - 2014-06-27

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA