Mass Communication and American Social Thought

Mass Communication and American Social Thought

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This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.When this era at Columbia broke up, the institutional center of the field shifted to the far lessa¬Ä¬Ēcosmopolitan world of Urbana, Illinois, and Wilbur Schramm. Schramm had different politics and a different intellectual compass and never sunk aanbsp;...


Title:Mass Communication and American Social Thought
Author: John Durham Peters, Peter Simonson
Publisher:Rowman & Littlefield Publishers - 2004-08-03
ISBN-13:

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