Semi-Organic Growth

Semi-Organic Growth

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An in-depth examination of Google's innovative approach to MaA Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of MaA as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. Learn why corporate MaA activity often fails to add value Delve deep into the complex dimensions of MaA integration Discover what Google has learned through specific deals Consider innovative integration methods that foster synergy Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their MaA expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google MaA to provide insight into successful strategy for the modern market.150 Semi-Organic Growth DISNEY In 2014, Walt Disney acquired Maker Studios in what was viewed as a major move by ... up to $450 million of additional cash if Maker achieves certain performance targets for calendar years 2014 and 2015.


Title:Semi-Organic Growth
Author: George T. Geis
Publisher:John Wiley & Sons - 2015-05-07
ISBN-13:

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