Strategic Brand Management for B2B Markets
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in IndiaATata, Larsen a Toubro and InfosysAthe author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.Cargill Steel 42. SAP 18. GE 43. Emco 19. Siemens 44. Telk 20. ABB 45. Mitsubishi 21. Areva 46. Crompton Greaves 22. Oracle 47. Caamp;S Electric 23. Mistral 48. Havells 24. Norton 49. Dell 25. Adobe 50. Sun 1. Power gear Air Circuit Breakersanbsp;...
| Title | : | Strategic Brand Management for B2B Markets |
| Author | : | Sharad Sarin |
| Publisher | : | SAGE Publications India - 2010-11-10 |
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