Study guide to accompany marketing
At the other extreme, proactive marketers try to change the marketing environment as much as possible to meet their own particular needs. ... for one another (to one degree or another): Coke vs. milk, a telephone call vs. an airline ride, or a new Honda vs. city bus service. ... Economic elements: These are the economic forces that affect your marketing success. ... are the effective buying index (basically your after-tax income) and the consumer buying index (the collective purchasinganbsp;...
| Title | : | Study guide to accompany marketing |
| Author | : | Courtland L. Bovée, John V. Thill |
| Publisher | : | - 1992-02-01 |
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